Customers don't know what they want!

I believe that you heard this sentence many times, maybe a few times you were a person who said it (sadly I need to admit that I also said it a few times in past), and maybe you heard additional comments like: "They don't understand how their business works!", "Who had a such a great idea?!" and many others which mainly shows how everyone are upset because of customer's requirement.
Why people feels like this? Because they see no logic under requirement and functionality and (sometimes) even customer's explanations don't brings this desired "aha" moment.

I were there many times and I believe that many times are still in front of me and I can assume that almost everyone who have ever had to create something for a client know this very well.

So maybe it's really something with our clients? Or maybe... it's something with us?

Ok, let me tell you a short story.